Bring a stunning burst of colour to your garden with this Senetti Lavender flowering plant. Part of the renowned Senetti series bred by Suntory Flowers, this exceptional variety produces masses of vibrant lavender-purple, daisy-like blooms that create an eye-catching display from early spring through to summer. Senetti plants are celebrated for their prolific flowering habit, producing hundreds of blooms per plant, making them one of the most rewarding seasonal bedding choices available.

Ideal for beds, borders, patio containers and window boxes, this Senetti Lavender plant arrives garden-ready in a 17cm root-ball, well-established and primed to perform. Its compact, bushy growth habit means it fills out beautifully, providing dense coverage and a long-lasting floral display that adds instant impact to any outdoor space.

Key Features:

• Masses of striking lavender-purple daisy-like flowers


• Prolific bloomer — produces hundreds of flowers per plant


• Compact, bushy habit — perfect for beds, borders and containers


• Supplied as a well-established plant with a 17cm root-ball


• Attractive to bees, butterflies and other pollinators


• Low maintenance and easy to grow

Planting and Care:

Plant in a sheltered position in full sun to partial shade, in moist but well-drained soil or quality multipurpose compost. Water regularly, keeping the soil consistently moist but not waterlogged. Deadhead spent blooms regularly to encourage continuous flowering. Feed fortnightly with a balanced liquid fertiliser during the flowering season to support vigorous growth and abundant blooms. Protect from hard frosts — Senetti are half-hardy and best suited to sheltered spots or containers that can be moved under cover during cold snaps.

Cultural Information:

• Botanical Name: Pericallis × hybrida 'Senetti Lavender'


• Common Names: Senetti, Cineraria


• Classification: Half-Hardy Perennial (commonly grown as seasonal bedding)


• Fully Grown Height and Spread: 30–50 cm × 30–50 cm


• Growth Habit: Compact, Bushy, Mound-Forming


• Perfect for: Beds, Borders, Patio Containers, Window Boxes, Hanging Baskets


• Flowering Time: Early Spring to Summer


• Planting Position: Full Sun to Partial Shade, Sheltered


• Soil Type: Moist, Well-Drained


• Attracts: Bees, Butterflies and Other Pollinators


• Type: Half-Hardy Perennial


• Foliage: Deep Green, Broadly Lobed Leaves


• Bred by: Suntory Flowers

Notes: This plant is supplied in the Lavender colour variety, featuring soft lavender-purple blooms with deeper purple centres.