Primula is a genus of flowering plants in the family Primulaceae, native to temperate regions of the Northern Hemisphere. The genus includes several species of perennials and annuals that are commonly cultivated as ornamental plants for their attractive flowers and foliage.

Primula plants typically have clusters of small, five-petaled flowers in shades of yellow, pink, purple, or white. The flowers are produced on rosettes of basal leaves and are often fragrant. The leaves of Primula are usually simple and have a green or purple color.